Group 3hree was the largest Defense Marketing Agency in the world, representing such accounts as Bendix, Gould, Rockwell, United Technologies, Hamilton Standard, Systems Engineering Laboratories, and others. For Bendix, we represented 26 separate divisions scattered around the globe. When Bendix was acquired by Allied Chemical, we picked up the Allied Automotive Group too, managing brands that included "pay me now, or pay me later" Fram, Autolite, and Prestolite.

Look at how we coordinated Defense Systems Group with divisional advertising (directly below, left and right).

We were awfully good at financial business, too, often handling several competitive accounts simultaneously, including The First Bankers, Butcher & Singer, Templeton Funds, Southeast Bank, Naples Federal, Freedom Federal, IPMC, Atlantic Federal, Gulfstream Banks, and a dozen others. We wrote their annual reports, often handled their Public Relations, wrote strategic plans, designed and implemented their marketing communications programs, and sometimes served on their boards.

Consumer accounts weren't as profitable, but they sure attracted attention! Our biggest was Dole, closely followed by the largest automotive association in the USA, comprised of over 100 Chrysler dealerships throughout Florida. We introduced Gummi Bears to the United States, and did our share of Real Estate advertising for Amelia Island, the Campanelli's, Westinghouse, The Boca Raton Yacht and Racquet Club and The Village Green. Let's not forget Cary Marine, the drug runners' boats of choice.

We loved hi-tech work! We introduced computer languages and databases, sold micro-, mini-, and mainframe computer systems. We designed peripherals, wrote tech-specs and brochures by the score, unified multiple divisions of North American Philips under the Airpax banner, marketed H/VAC products for TIF Instruments, launched Datamedix, monitored Coulter, strengthened Anilam Electronics, positioned Computer Products, Inc., worked our butts off for Motorola, served as the only external agency for Siemans AG, set up a joint venture between Unisys and Siemans called BiiN, won the Mitel business, and generally had a ball in what we considered our own private niche.

Piper Aircraft rounded things out nicely. When push came to shove, we were the largest advertising agency in the Southeast United States (yes, that includes Atlanta) for seven consecutive years, according to the Advertising Age official rankings. We won hundreds of local and national awards, competed with the top guns in the business, and held our own with the best of 'em.

I have only shown a tiny portion of our print work here, of course. But our broadcast production was excellent, our collateral production was as good as any in the world (*ahem*), and our financial PR was pretty fair, too.